Media Coverage

Market-Segmented Omnichannel Play Is Critical to Winning India: Abhinav Kumar, Brand Concepts

Incorporated in 2007, Brand Concepts was driven by an early recognition of a gap in the Indian market—the need for premium yet accessible fashion accessories. The company began its journey through strategic licensing partnerships with globally renowned brands like Tommy Hilfiger, United Colors of Benetton (UCB), and Aeropostale. But India’s fashion landscape is also evolving. Bags, travel gear and accessories are no longer just functional add-ons—they have become powerful expressions of lifestyle, aspiration and identity. From Instagram-fuelled discovery to a post-pandemic travel boom, consumers today are investing in products that blend design, durability and brand storytelling.

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Functional and fashion, duffle bags are the “It” accessory this season and here’s how to style it

Functional and fashion, duffle bags are the “It” accessory this season and here’s how to style it

The duffle bag trend is balanced between understated sophistication and vibrant self-expression, reflecting the evolving fashion preferences of young consumers. When choosing the perfect duffle, align the bag’s aesthetic with your personal style.

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Luggage to flaunt: Offering smart features like USB ports, anti-theft zippers, and more

Luggage to flaunt: Offering smart features like USB ports, anti-theft zippers, and more

You are packing your bag for the next beach holiday, but you want a piece of luggage that is made of water-repellent materials. Since it’s going to be a touristy place, you also want the bag to have anti-theft compartments, not to forget features like USB ports for your constant charging needs and spinner wheels for the rough Indian roads. Enter the new world of luggage—from stylish suitcases and tech-smart backpacks to lifestyle-driven accessories, mobility now has a new face.

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Brand Concepts Ltd celebrates 50+ BAGLINE stores across India, marks airport retail debut

Brand Concepts Ltd, a leading player in the luxury lifestyle and fashion space with a niche focus on travel gear and handbags, proudly announces a major milestone with more than 50th BAGLINE store in India. This achievement reflects the brand’s aggressive expansion strategy and unwavering commitment to delivering aspirational lifestyle products to an ever-growing consumer base.

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Brand Concepts Crosses 50 BAGLINE Stores, Enters Airport Retail with Bengaluru, Mumbai Launches

Marking a significant move into the travel retail sector, Brand Concepts has launched its first airport store at Bengaluru International Airport. Brand Concepts Ltd, the company behind the BAGLINE chain of lifestyle and travel accessory stores, has announced a major milestone: surpassing 50 retail outlets across India. The achievement underscores the company’s rapid growth and expanding footprint in both urban and travel retail markets.

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AI, Omnichannel & Local Manufacturing: Brand Concepts’ roadmap for premium retail growth

Founded in 2007 and based in Indore, Brand Concepts Ltd is a prominent Indian omnichannel retail leader specializing in the design, manufacturing, and distribution of premium fashion accessories, travel gear, and lifestyle products. With a robust portfolio of international licensed brands and its own proprietary labels, Brand Concepts Ltd. has firmly established itself as a key player in the Indian retail industry, operating through extensive retail networks and leading e-commerce platforms.

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Brand Concepts Expands BAGLINE Footprint with 50+ Stores Across India

Brand Concepts Ltd has announced a significant milestone—surpassing 50 BAGLINE stores across India. The achievement highlights the brand’s aggressive expansion strategy and its commitment to offering aspirational lifestyle products to a growing consumer base. The milestone comes with the launch of Brand Concepts’ debut airport store at Bengaluru International Airport, marking its entry into travel retail. Strengthening its presence further, the company has also opened a second airport outlet at Mumbai’s T2 terminal, enhancing accessibility for both domestic and international travelers.

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Brand Concepts Sets Up New Manufacturing Unit For Tommy Hilfiger Travel Gear

This move enables the company to diversify its manufacturing base beyond China, enhancing its resilience against global disruptions Brand Concepts, a company in the fashion and lifestyle retail industry, has notified the establishment of a new state-of-the-art manufacturing facility in the Ujjain-Indore region. This unit will contribute to the production of Tommy Hilfiger travel gear, directed towards providing premium travel gear and strengthening its localised supply chain.

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“India Is Ready For Luxury”: Brand Concepts CEO

Brand Concepts CEO Abhinav Kumar Talks to BW Retail World on Juicy Couture launch, brand expansion, and India’s rising appetite for premium lifestyle offerings Q. Brand Concepts has recently collaborated with Juicy Couture. What strategic goals does this partnership aim to achieve, and how does it align with your brand portfolio

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Retail India News: Juicy Couture Makes Its Grand Entry into India with Brand Concepts Ltd.

Juicy Couture, a renowned Los Angeles-based lifestyle brand known for its signature blend of casual glamour, is set to make its much-anticipated debut in the Indian market. The brand is entering India in collaboration with Brand Concepts Ltd., a leader in introducing global fashion, travel gear, handbags, and lifestyle accessories to the country. This partnership aims to bring Juicy Couture’s signature collection of handbags and luggage to Indian consumers, infusing the fashion scene with its fresh and vibrant energy. Read More

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BAGLINE Expands Presence with New Stores in Lucknow

BAGLINE Expands Presence with New Stores in Lucknow

State-of-the-art outlets located at Lulu Mall, Fun Republic, Phoenix Market City and Hazratganj. Brand Concepts Ltd., a leading name in the retail industry, proudly announces the opening of four BAGLINE stores in Lucknow. BAGLINE, House of Curated Premium Collection for Travelgear, Handbags & Lifestyle Accessories will be state-of-the-art outlets located at Lulu Mall, Fun Republic, Phoenix Market City and Hazratganj. “We are thrilled to bring the BAGLINE experience closer to our customers in Lucknow,” said Mr Abhinav Kumar, Co-founder of Brand Concepts Ltd. “The city’s rich heritage and modern aspirations align perfectly with our brand’s commitment to quality, style, and innovation. With these new stores, we aim to provide travellers and professionals with products that blend functionality with aesthetics. Join us as we embark on this exciting journey to transform the way Lucknow travels!” Read More

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